What a salon app costs
4 min read
When someone asks what a salon app costs, they expect a single number. The answer is awkward because that number depends on what exactly is being bought, and the differences are enormous.
This text does not give figures. It gives something more useful: the list of things that make up the price, so you know what you are comparing when two quotes differ several times over.
Three different things called by the same name
The first is building from scratch. Someone writes an app specifically for you, to your requirements. That is the most expensive option and takes months. It makes sense if you need something that does not exist, and salon booking exists in a thousand variations.
The second is a ready-made service you subscribe to. You pay monthly, the app is not yours, and you are usually not alone in it. The cheapest entry, but you pay forever and depend on someone else's decisions.
The third is a ready-made solution adapted to you that becomes yours. Paid once, published under your name, and you control it. More expensive than a subscription at the start, cheaper after a few years.
These three get called the same thing in conversation and differ in every respect.
What is in the price besides the code
This is the part quotes often leave out.
App store accounts cost money. Apple charges yearly, Google once when the account is opened. If the app is published under your name, those accounts are yours and you pay for them.
The database and the server everything runs on have their own cost. For a salon that is a small amount, but it is not zero and it lasts as long as the app does.
Publishing to the stores is not just uploading a file. Apple and Google require a privacy policy, descriptions, screenshots, declarations about what data you collect and a way for users to delete their account. If nobody prepares that, the app gets rejected.
Later updates are unavoidable. Not because something is broken, but because Apple and Google change the rules every year.
Subscription against one-time purchase
This arithmetic is simpler than it looks.
A subscription is cheaper at the start and more expensive over time. After a few years the total overtakes a one-time purchase and keeps rising.
A one-time purchase costs more immediately and does not grow. On top of that the app is yours: under your name in the store, with your data.
The real difference is not in the money but in what happens when you stop paying. With a subscription you lose access and usually the data. With a purchase, what you bought remains.
On the other hand, a subscription usually includes maintenance and support, while with a purchase that needs to be agreed separately. It is worth asking what is included after delivery, because that is where quotes differ most.
When an app is not worth its price
Honestly, there are situations where it does not pay off regardless of cost.
If you work alone, have about ten appointments a day and know all of them by name, a paper book works better. An app would be a cost without matching benefit.
If the main problem is not having enough clients, an app will not solve it. It organises existing work, it does not create new work.
If nobody in the salon will use it, it fails no matter how well it works. Staff resistance is a more common cause of failure than any technical issue.
When it does pay off
The arithmetic is usually simpler than expected.
Count how many appointments a week you lose to missed calls, people who do not show up and hours that stay empty because the schedule fell apart. Multiply by your average service price.
If that monthly figure is meaningful against the price of a solution, it pays off relatively quickly. If it is not, do not buy one because everyone else has.
It is worth including time in that calculation too. Two hours a week on the phone is a full working day a month, and that day has a price even when it never appears on an invoice.
What to ask before deciding
A few questions that separate serious quotes from vague ones.
What is included in the price and what is charged separately. Who holds the store accounts and under whose name the app is published. Where the data lives and what happens to it if the arrangement ends. What happens when Apple or Google change their rules. How long it takes from agreement to the app being in the store.
A quote that answers these clearly is worth more than one that is merely cheaper.
FAQ
Is it cheaper to build from scratch or take something ready-made?
A ready-made solution is considerably cheaper and faster in almost every case. Building from scratch only makes sense if you need something that genuinely does not exist, and salon booking is not that.
What gets paid after the initial amount?
App store accounts are paid yearly, and Apple costs more than Google. On top of that comes hosting for the database and possibly maintenance. Small amounts, but they exist and are worth knowing about upfront.
How long does an app last before it needs replacing?
The app itself works for years. But Apple and Google change their rules every year, so occasional updates are unavoidable if you want it to stay in the store.