Blog
Articles and tips for salons.
20 articles
What a salon booking app actually needs
5 min read
Seven things that decide whether a booking system works in a salon, and three that sound important but are not.
An app or Instagram for booking
4 min read
Instagram brings clients in brilliantly and books them badly. Those are two jobs and they get confused more often than they should.
Appointment reminders for clients
4 min read
One message the day before changes more than anything else, but only if it arrives at the right moment and does not turn into nagging.
Double-booked appointments in a salon
4 min read
Two clients in the same hour are not carelessness but the result of appointments living in several places at once.
Empty gaps in the middle of the day
4 min read
An hour between two clients is not a rest but the most expensive part of the day, and it usually appears on its own.
How clients choose a stylist
4 min read
The decision about where to get a haircut is made in a few minutes on a phone, based on three or four things a salon rarely controls deliberately.
How to set salon working hours
4 min read
Working hours are not a sign on the door but the rule every free slot is calculated from, and they have to handle holidays and exceptions.
How to set service duration
4 min read
A misjudged duration wrecks the whole day, and the error shows up not with the first client but with the third.
Introducing a new system into a salon
5 min read
Booking systems rarely fail because they work badly. They fail because the salon carries on working the old way.
Your own app or a booking platform
4 min read
A platform brings new people and takes a cut for it. Your own solution brings nobody, but takes nothing and the client stays yours.
The paper appointment book in a salon
4 min read
When paper beats any software, and when it quietly starts costing more than it seems.
Regular clients in a salon
4 min read
A salon usually knows its regulars by instinct, and instinct misses exactly the ones who quietly stopped coming.
Appointment cancellations in a salon
4 min read
Cancellation that feels awkward does not happen, and instead of a cancelled slot you get an empty one.
A salon in Google search
4 min read
People look for a stylist on a map, not on a website. Most of a salon's visibility is decided in one free place.
The price list in a salon
5 min read
A price on the wall does not help someone booking at eleven at night, and an unclear one creates awkwardness at the end of the appointment.
Scheduling several stylists in one salon
4 min read
When several people work in a salon, a shared schedule creates collisions. Each needs their own hours, services and clients.
Talking to clients in a salon
4 min read
Instagram messages, Viber, calls and arrangements in passing mean an agreement exists in four places and nowhere in full.
How much time a stylist loses to the phone
4 min read
A call during a haircut costs twice: the interrupted work and the client who never rings back.
What a salon app costs
4 min read
The price of an app is not just the amount paid at the start, and the largest costs are usually not the ones listed in the quote.
Why clients do not show up for appointments
4 min read
An empty slot costs the same as a full one, and the reasons people fail to appear are usually not what you would assume.